Behavior Modification
Topics from the archives of the Mad Science Museum related to the study of behavior modification. Arranged in descending chronological order.
Electrified Sheep
& Elephants on Acid
Categories
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In the summer of 1942 Professor Lawrence Leshan stood in the darkness of a cabin in an upstate New York camp where a row of young boys lay sleeping. He spoke aloud, repeating a single phrase over and over, "My fingernails taste terribly bitter. My fingernails taste terribly bitter." |







