our sister site - The Museum of Hoaxes
The Mad Science Museum pet lab rat About
facebook twitter rss
Weird science and weird scientists throughout history






Behavior Modification
Topics from the archives of the Mad Science Museum related to the study of behavior modification. Arranged in descending chronological order.

In the summer of 1942 Professor Lawrence Leshan stood in the darkness of a cabin in an upstate New York camp where a row of young boys lay sleeping. He spoke aloud, repeating a single phrase over and over, "My fingernails taste terribly bitter. My fingernails taste terribly bitter."